Reachable is a brand dedicated to building digital marketing solutions and sales funnels for Teachable schools and courses. Some have asked — ‘why Teachable?’ What’s our response? Why not Teachable?! Why not help course creators reach more prospective students who are looking to expand their knowledge base, that sounds like a great use of our expertise! It also helps that Teachable in itself is a great platform, which has plenty of room for integration of other tools and personalisation. Not only this but Teachable loves providing its users with courses and challenges to help grow student numbers. So with all of this, it’s pretty easy to see why Teachable was our obvious choice!
Teachable (which was previously named Fedora!) was founded as a side project by Ankur Nagpal. As a course builder himself, he was utilising Udemy to bring his mobile marketing course to the masses but became increasingly frustrated by the lack of direct access to students Udemy provided. So, Ankur took it upon himself to build his own e-learning platform, envisioning it would just be utilised to host his own course.
After a few days, he convinced his partner Conrad to use his e-learning platform on behalf of his agency, and so, Fedora had it’s first paying customer! After a while, Fedora on-boarded more and more customers and hired contractors to keep up with demand. But there was a problem, Fedora wasn’t built to host multiple courses and it simply didn’t have the technical capacity to keep up. Ankur and Conrad realised they needed to completely rebuild the system if they were ever to compete with the big boys of the e-learning world. This may seem like a huge issue, a negative, a bump in the road, but Ankur and Conrad saw this as an opportunity — an opportunity to build a brand new product as a team, and the product would belong to each of them equally… and that’s exactly what happened.
By the start of 2016, their team grew to 15 people with the site hosting 5,000+ teachers, 12K+ courses and 700K students. They also announced that Fedora would be rebranding itself into Teachable — the e-learning platform we all know and love today. Teachable is proud to have transparency as one of its core values and in 2017, they reported their primary revenue channel of Monthly Recurring Revenue had reached $550,000, not bad for a side project that was only ever meant to host one course!
“Transparency is one of the four core internal values at Teachable. Outside of compensation information, we believe in making every single aspect of our business transparent internally.” — Ankur Nagpal
So, where is Teachable is 2019? Teachable is now five years old and hosts 25,000 creators who teach 20+ million people! Teachable also consider themselves an ‘employer brand’. What is an employer brand? An employer brand is one that has a reputation of being a great place to work, through incentives, work-life balance and good office morale and due to this, they attract the best talent because everyone wants to work there!. A pretty smart idea if you ask me! Teachable also pride themselves on feature updates and training for creators in order to attract new students.
Do you see why we love Teachable so much now?
And there we have it! Only time will tell where Teachable will go from here, but our guess is the only way is up! And we want to help it get there, any little way we can.
If you’re a course creator or thinking about becoming one, why not contact us and see if we can improve your Teachable digital marketing with our Reachable audit.